Gaël Becquer
multicultural marketing
Bio
Strategic Marketing and Communications
Over Sixteen (16+) years of experience in both domestic and international program development, operations, strategy, and management. With a strong and extensive Multicultural Marketing experience in a wide range of categories and industries on both the client direct and agency side.
Professional Achievements
Managed a project spanning over 14 countries.
Responsible for $300M USD Annual Revenue.
Pioneered LALA U.S. from startup to a $15 Million business (USD - Annual Revenue) in less than 4 years.
Secured over 800 points of distribution in retail and convenience channel.
A 90% Average (B2B) Conversion Rate and a 100% Customer Retention Rate over three years
First person to achieve a Star Performance Award for outstanding sales results and brand presence - Grupo LALA (North America).
Languages
English 100%
Spanish 100%
Volunteer Experience
BPEACE - Business Council for Peace
Member and Volunteer Consultant International Trade and Development. Afghanistan, El Salvador and Guatemala.
Professional Certificate Programs
University of Pennsylvania - The Wharton School
Digital Marketing, Social Media and E-Commerce
Universitat Politècnica de Valencia
Project Management
University of Michigan - School of Information
User Experience (UX), Research and Design
Berklee College of Music
Music Business
Harvard University
Chinese Culture
Microsoft
Business Intelligence - Data Insights
IIMB - Indian Institute of Management Bangalore
International Business Environment and Global Strategy
HubSpot
Inbound Marketing
Industries and Categories
Financial Services
Fintech
E-Commerce
and Retail Business
Travel
and Leisure
Music, Sports
and Entertainment
Wine, Beer
and Spirits
FMCG - Food
and Beverages